Tuesday, January 09, 2007

iphone - Apple Reinvemted the Phone and also dissed E62

a new phone is here just introduced at MacWorld , the mighty iPhone , pixs at http://www.macrumorslive.com/photos/

its awsome

Width: 11.6mm. Runs OSX. Will be iPod + mobile phone + internet communicator. No bottom keyboard, but a screen that can shift. One button on front, 3.5" screen, 160 pixels per inch display. Jobs: "Multitasking, networking, power management, graphics, security, video, graphics, animation." Ambient light sensor. Accelerometer allows it to sense whether in portrait or landscape mode. View video, listen to music with iTunes... contact management, scroll through contacts... visual voicemail... Quad-band, WiFi, bluetooth, GSM / EDGE data.

As I quote from Mr. Jobs himself

The first one is a widescreen ipod with touch controls" The crowd goes wild. "The second is a revolutinoary new mobile phone."

9:43am - "And the third is a breakthrough internet communications device." Tepid response on that last one, but he almost got a standing ovation on the phone. '

An iPod, a phone, an internet mobile communicator. An iPod, a phone, an internet mobile communicator.... these are NOT three separate devices!"

"And we are calling it iPhone!"

"Today Apple is going to reinvent the phone. And here it is..." It's a gag image, cheers.

9:44am - "Before we get into it, let me talk about a category of things ... the most advanced phones are called smartphones. They typically involve a phone, have plastic little keyboards on them, the problem is they're not so smart and they're not so easy to use. If you make a biz school 101 graph, cellphones are at the bottom... smartphones are a little smarter, but they're harder to use."

9:45am - "We don't want to make either one of these things -- we want to make a leapfrog product, smart and easy to use. This is what iPhone is." How the hell are they calling it iPhone, now? Linksys? Cisco?

9:46am - A revolutionary UI, the result of years of development -- the result of years of development." Shows Q, Treo, E62, BlackBerry."

9:47am - "The problem is really in the bottom 40% -- keyboards that are there whether you need them or not. They have control buttons that are fixed in plastic. Every app wants a different button. You can't add new buttons. How do you solve this problem? We solved this problem -- we solved it in computers 20 years ago. A bitmap screen that can display anything we want -- with a pointing device."

"So how are we going to take this to a mobile device? Get rid of all the buttons, and just make a giant screen. So how are we going to communicate? We're going to use a stylus -- no. Who wants a stylus?? Yuck!"

9:48am - "So let's not use a stylus, we're going to use the best pointing device in the world -- our fingers. We have invented a new technology called multi-tuch. It works like magic, you don't need a stylus, far more accurate than any interface ever shipped, it ignores touches, mutli-finger gestures, and BOY have we patented it!

9:49am - "We have been very lucky to have brought a few revolutionary user interfaces to the market -- the mouse, the click wheel, and now Multi-Touch. Each has made possible a revolutionary product, the Mac, the iPod, and now the iPhone. We're going to build on top of that with software. Software on mobile phones is like baby-software. Today we're going to show you a software breakthrough. Software that's 5-years ahead of what's on any other phone."

"iPhone runs OS X!"

Huge cheers. "Why would we want to run such a sophisticated OS on a mobile device? It's got everything we need. Mulittasking, networking, power management, graphics, security, video, graphics, audio core animation..."

"9:51am - It let us create desktop class applications and networking, not the cripled stuff you find on most phones, these are real desktop applications." He's quoting Alan Kay -"People who are really serious about software should make their own hardware." "So we're bringing breakthrough software to a mobile device for the first time."

"The second thing we're doing is we've learned from the iPod, it syncs with iTunes. People know how to sync all their media with their iPod. iTunes is going to sync all your media to your iPhone -- but also a ton of data. Contacts, calendars, photos, notes, bookmarks, email accounts..."

9:52am - "We do that through iTunes." It shows 8GB on the screen.

9:52 - "The third thing -- I want to talk a little about design. We've designed something wonderful." 3.5-inch screen, highest resolution screen we've ever shipped, 160ppi. There's only one button, the "home" button.

"It's really thin, thinner than any smartphone. 11.6mm, thinner than the Q and the BlackJack, all of them. Ring and silent, volume up and down."

9:53am - "We have a 2 megapixel camera built right in, let's take a look at the top. A headset jack, 3.5mm, SIM tray, and a sleep-wake switch. Let's look at the bottom, we've got a speaker, mic input, and an iPod connector."

9:54am - We've also got some stuff you can't see -- 3 advanced sensors. It's got a proximity sensor, bring the iPhone to your ear and your display shuts off and toushccreen shuts down. Ambient light sensor -- adjusts brightness, saves power. Third thing is an accellerometer, it can tell whether you're in landscape and portraid. Let's turn it on."


9:55am - "Let's start with the iPod. You can touch your music. Widescreen video, you can find your music faster, gorgeous album art, bilt-in speaker, CoverFlow, why not?"

"Let me show it to you.." Demo time!

9:56am - iPhone is up on screen. He's got digital video running out. He's starting the power on, and has a gesture. Unlocks the phone by sliding finger across -- something you can't do by accident in your pocket.

9:57am - "Here's the home screen -- simple icons. Push this icon -- boom, I'm in the iPod. How do i scroll through my list of artists? I just take my finger and I just scroll." Loud cheers, people are starting to lose it a little. He's picked the Beatles... a sign of things to come?

9:58am - Everything is totally touch, big shiny icons. "I turn my unit landscape mode, and look what happens! "it goes into CoverFlow... not the fastest scrolling. We wouldn't exactly say it scrolls like butter -- but close.

9:59am -"I just pick something and play something -- it's that easy." Plays more. "It's that simple, isn't that great?"
"Alright, I can play with this for a long time." You have been, over two years you say?

"I've also got audiobooks, I've videos. I've got TV shows and movies, this is an episode from the Office..."

10:01am - Touch play control overlays... it looks really good. You can drop into widescreen or pan and scan mode. "Again, on-screen controls, is this cool?"

10:02 - "So that is the iPhone. Pretty cool, huh? We've just started. So again, touch your music, scroll through your songs and your music. "

10:03am - "It's unbelievable. Here's some album art... no matter what you like, it looks pretty doggone gorgeous. ... with onscreen controls. I was giving the demo to someone a little while ago, and I finished the demo and I said what do you think? They said 'You had me at scrolling.'"

10:04am - "We want to reinvent the phone. What's the killer app? The killer app is making calls! It's amazing how hard it is to make calls on most phones. We want to let you use contacts like never before -- sync your iPhone with your PC or mac. Visual voicemail -- wouldn't it be great if you didn't have to listen to five of them to list to the sixth? Just like email you can go directly to the voicemails that interest you. iPhone is a quad-band GSM + EDGE phone." No 3G! "We have WiFi and Bluetooth 2.0"

10:05am - "This is what it looks like when you get a call -- this
is one of our ringtones. I want to show you the phone app, photos, calendar, and SM messaging. The kind of things you'd find on a typical phone. So let's go ahead and take a look. So let's go to our phone first, the phone icon in the lower left corner? Boom, I'm in the phone. I have favorites, contacts, ..." Whoa, they put Jonathan Ive's phone number up on screen. Ummm... not smart Steve, I hope that's a PAYG line.

10:06am - "I can't tell you how thrilled I am to make the first public phone call with iPhone." It's in speakerphone mode.

10:07am - "I remember when we first started working on this..." Phil Schiller's on the other line. "Steve, I wanted to be the first call!"

10:08am - "Hey listen, Phil called, you mind if I conference him in? I just push that right here and now I've created a conference call. "Attendees scrolling up on top. "So here we are and listen, I have to get back to my keynote... Johnny, do you have anything to say on the first phone call?" "It's not to shabby, is it?"

10:10am - "Phil, thanks very much I gotta get back to the keynote now." Demoing favorites, it looks pretty easy, no doubt. "It's that simple to edit these things. I've got recents right here, I can see all my recent phone calls... and those are all the calls I've placed or have gotten. If I want to dial the phone and I'm real last century, I can dial the numbers." Dialing digits, the numbers get smaller as he dials. "Now let me show you visual voicemail, this is a collaboration which I'll talk more about later. It allows us to have random-access voicemail. Oh, there's a voicemail by Al Gore."

10:11am - Tim Cook's voicemail was of revenue results: "You know, this can wait until later..." Laughter.

10:12am - "I can have multiple SMS conversations. Here's the conversation I've been carrying on [shows QWERTY keyboard on screen]. I've got this little keyboard that prevents error, it's really fast to type on, faster than the little plastic keyboards on all those smartphones. 'Sounds great, see you there." Some predictive text it seems, he'd probably rock this thing faster with thumbs. "I can just pick up that conversation where I left off."

10:13am - "The third app I want to show you is Photos -- we also have the coolest photo management ever. Certainly on a mobile device, but I think EVER. Let me go to photos, scroll through here... to go through pictures I just swipe them. There's one that's landscape, I can just turn my device and there it is. I can swipe while I'm in landscape." Audience guy: "Awesome." Steve: "Isn't this awesome??"

10:15am - "So photos, SMS, and the phone app -- that is part of our phone package for iPhone. Really great call management, scroll through contacts with your finger, all the information at your fingertips. Favorites, last century [shows dialer], calendar, SMS texting, incredible photo app, the ability to take any picture and make it your wallpaper. I think you'll agree... we've reinvented the phone."

10:14am - I can just take my fingers and I can move them together and further apart, and make the photo bigger or smaller." HUGE applause -- touch gesturing apparently really hit a chord with these people.

10:16am - "Now let's take a look at an internet communications device. We've got some real breakthroughs here. We've got rich HTML emails on iPhone. It works with any IMAP or POP3 email service. We wanted the best web browser on a phone -- so we picked the best one in the world, Safari. We have Safari running on iPhone -- it's the first fully-usable browser on a cellphone. We have Google Maps." Big applause.

10:17am - "We have widgets, it communicates with the internet over WiFi and EDGE -- you don't have to do anything, it connects to the WiFi seamlessly."

10:18am - "It connects to any POP3 or IMAP email -- Yahoo Mail, MS Exchange, Mac Mail... POP3: Gmail, AOL mail, and most ISPs... let's highlight one, Yahoo mail. Today we are announcing Yahoo will offer free push-IMAP email to iPhone customers. This isn't just IMAP, this is push-email, same as a BlackBerry."

10:19am - "I'd like to show you mail, Google maps... I've got my inbox here, this is running live on Yahoo IMAP email. I've got inline photos, rich-text email. Let's look at another one... again, inline photos, rich text. Shopping list, rich text, pretty cool. iPhone parses out phone numbers, they're in blue and I can just call this place."

10:20am -
"I can look at my email in a split view, just like I'm on my computer. I like the fullscreen view -- we have the standard inbox, drafts, all the folders, real email just like you're used to, right here on your phone. Again, free IMAP email from Yahoo. Let me create an email message, let me show you what that's like... I just type PH and boom, address completion." He's typing slowly... but hey, he's only got one thumb since he's holding the device for the demo. We can't wait to see it in landscape.

Now I want to show you somethign incredible, I want to show you Safari running on a mobile device. I'm going to load in the NYT, rather than just give you the WAP version, we're showing you the WHOLE NYT web site. I can put this into landscape mode and there it is, I can scroll up and down here..."

The resolution is unbelievable looking from back here. We don't yet know the dimensions, but It looks unbelievably fine grained.

10:23am - "I can double-tap and it'll zoom in -- I can make this text bigger if I want to, and there it is. Isn't this cool? There is the New York Times. Unbelievable. You can look at multiple web pages as well, I just push this button in the corner, shrinks it down, and I can add a new page. Let's go to Amazon. I like looking at what DVDs are selling -- I like especially when Disney DVDs are on top."

10:24am - Page is loading, albeit a bit slowly. "And here we are, and there's a section over here, and these are the top sellers. Oh look, Als' An Inconvenient Truth is number one. Now I can go back to the NYT if I want, I can get rid of these by just hitting the X." Looks a bit like the UIQ browser, but much more slick.

10:25am - "I hope you never really know how incredible this is... it's bad out there. This is a revolution of the first order. I'm going to load stock information off the web, and right onto the phone here." Apple's shares up over $2.50. Ha.

and now i go to sleep dreaming of having a iPhone , no price info yet well

Nokia N95 or iPhone tough choices for future

until next time

Take Care

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